Monday, 2 March 2020

7 Ways a Mobile App Can Help Your Small Business Grow

These days there are mobile applications for absolutely everything you could think of.

There are applications that you can play on, applications you can use to increase your productivity, applications for banking, order food in restaurants, holiday booking, and more.
7 Ways a Mobile App Can Help Your Small Business Grow
7 Ways a Mobile App Can Help Your Small Business Grow

More then half of the population has a smartphone, so it should not be a surprise to you that more and more companies are creating their mobile applications to reach customers and grow their business.

Here are seven ways a mobile application could help you develop your own small business.

1. stand out from the competition
These days, almost all large companies or business you can think of has a mobile application. But this is something that is still quite rare in small businesses.

This means it is up to you to be bold, an act of faith, and be the first small business near you to offer an application to your customers.
They will be impressed by your modern and enthusiastic approach, and this will help you stand out among your competitors.

2. Be visible at all times
Most people spend at least two hours each day on their phones.
Of course, this time is often spent on games or browsing social media. But that does not change the fact that if someone has your application downloaded on their phone, they will see every time they look through their applications.

This means they will constantly remind you to exist, ensuring that you will be the first company they think of when they need to buy what you sell.

3. Improve your customer service
No matter what you sell, your customers need a way to contact you when they have a question or query.
Of course, you can have an email address or phone number available on your website, but it means that your customers must go for these things.

It would be so much easier for them if you had an integrated messaging service in your application. This way they will get a quicker response, which shows them that you care about them and want to help.

4. Boost brand recognition
If your business application is well designed and working properly, yours will be the first company that consumer’s think of when they want to buy something you sell.

Indeed, the increased visibility will constantly remind them that you exist.

Make sure you have your application tested by a group test of mobile applications or business before launching. If your application is not working, it will have the opposite effect, which means that you have wasted time and money.

5. Providing value to customers
Consumers will be less willing to buy from you if they feel you care about only their money, which is why many companies are trying to provide value to their customers through loyalty cards.

These days, you can scan your loyalty program and allow customers to accumulate points through their mobile applications.

This means that customers will continue to earn points even if they are buying online or forget to bring their loyalty card with them.

6. Building and maintaining loyalty
An application is a great way to build and maintain loyalty to your small business.

Of course, there's the fact that you can offer a loyalty program on your application, which gives customers a reason to return again and again. But an application can also improve your customer service.
If you show customers that you care about them, being always available through a courier, they will want to help by shopping with you.
7. Connect with busy customers
Shopping online is much more convenient than going to a store, but there are still customers out there who do not have time to sit at a computer and go through your website.

However, these people almost always have their smartphones with them. This means that if you had an app, they might buy from you when they are at the gym, watch TV, or on a break at work.
If you made it possible for them to save their payment details, it would be even easier for them.

Mobile applications are a great way to connect with customers, increase your brand and stand out from the competition. You do not necessarily have to have an application to succeed, and an application will ensure that you are, but it will certainly give you a good shot, so there's no reason not to create one for your small business.

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AI Can Impact Mobile Application Development and User Experience

Artificial intelligence as a dynamic new field of technology has already achieved huge popularity and in all digital slots. Chatbot conversation with the analytical data for the design of the user experience, AI is now used for a variety of niche targets. How can impact AI mobile application development and user experience?

AI Can Impact Mobile Application Development and User Experience
AI Can Impact Mobile Application Development and User Experience

AI is all about simulating human intelligence to assist in practical commercial purposes. Digital assistants like Apple Siri Amazon and Alexa are excellent examples of how AI can make intelligent digital interactions and User-Experience. Before continuing to explain the role of the AI for the mobile application development and design of the user experience, we must start with the basic definition of AI-first.

What is artificial intelligence (AI)?
AI is a computer technology to make machines able to act and respond in a much more human way. AI can perform tasks like human beings because they can adopt human reasoning and learn from experience and interactions.

Thank you to Al, a mobile application or a machine interface can think of a much more human way and apply knowledge focused on experience and analysis for practical purposes.

Let us now see the multiple ways AI can improve the mobile app development and user experience.

Improving Application UX
AI is widely quoted by developers and UX experts to improve public participation. AI helps improve user engagement by analysing the behaviour of the user and the user's behaviour patterns. They have analysed a variety of user input data as well as user behaviour patterns to draw relevant lessons for designers and developers that can be used to provide an experience very user-oriented.

AI can also be used in relevant contexts by the Chabot to address and solve the specific problems of the user. The Chatbot often this customer service better services to the so-called customer. It is already expected that by 2025, the vast majority of customer interactions will be ensured by intelligent robots.

A large majority of mobile applications fail not because of their shortcomings in terms of ideas and designs. They fail mostly due to a lack of user engagement. An application by the AI ​​in this regard provides solid support to users by analysing constantly the user preferences and behaviours. According to this analysis, users communicate with relevant messages and timely and so help keep users engaged and listening application.

Boosting automation while keeping human inputs
There is no basis for thinking that AI ultimately minimizes the role of design factors and human rights in the analysis. The reality is quite contrary to that. AI helps people make better and more informed decisions.

The AI-powered design and development tools only replace the tasks that can be automated and performed without the need for human participation. For example, in the case of applications, for now, the automated reasoning can be used to determine the best routes for taxi drivers to save fuel and minimize driving time.

Boost Personalized User Experience
Now all digital applications and heavily rely on interface customization to keep engaged and interested users. Users can also now expect applications to provide a unique experience, either through the user interface, content, usability, accessibility or useful features. Thank you to the AI, this personalization of the user experience seems possible now more than ever.

Let's have a look at some of the user experience ways of application that can be customized using the potential of human inputs. Personalized products and content recommendations by algorithms powered by AI-based on user behaviour, user interactions, and user preferences.

Custom user notifications and other user interactions based on user preferences and user contexts can be added with AI. Allow users to application functionality priorities based on the frequency of use and accessibility. Customized user-oriented design based on user preferences and context.

Drive Localization and Contextualization
Last but not least the advantages of artificial intelligence for mobile applications are more localized and user context-based experience.

Algorithms based on AI by recognizing the user's location as well as several key aspects can include individual user contexts better and can come with messages and recommendations cantered on the user.

AI coupled with position sensors, using mobile applications to provide more context-aware and localized user experience.

How mobile application developers can integrate AI to build better apps?

There is an unlimited and endless impact of artificial intelligence (AI) and machine learning applications on users and businesses. But for developers, these technologies are equipped with a range of very different impacts.

When an application needs to meet the needs of a target audience with a valuable solution, AI can be used in keeping an accurate picture of future outcomes in mind.

Let us have a look at the three main routes AI can impact on the development of mobile applications.

Learning by doing and efforts to correct errors is how the working tools in AI for business application development first.

When a tool uses different methods to solve a single problem, the most satisfactory results and the corresponding method are caught as a reference by the software for future use. Thus, through trial and error continuously learns a solution running AI and perfects itself over time.

A power tool-AI learns of human logic users use a mobile application or abstention of one. By analysing interactions and the reasons behind them, the AI ​​tool may include separate pulse and the reasons behind each user's activity.

Solve problems
Finally, based on machine learning and software applications and analysing reasons behind human interaction, an AI-powered tool comes with appropriate solutions to user problems. Each concept of the application is mainly a solution to one or more customer problems. AI is the most appropriate technology to provide reactive and proactive solutions to these problems.

The effects of AI will all grow in all digital niches and the largest recipients of these benefits are probable for mobile apps. How you can integrate AI innovative way with mobile applications to provide a rewarding experience and user-oriented, that matters most.

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Why Is The Mobile App The Most Important For Your Business As A Website ?

Today, mobile apps play an important role in our daily lives. I would like to talk about the importance of mobile apps in your business and why you should consider developing a mobile app for your own business. Logic N Concepts is the Best Android application development company in Pune. Why is the mobile app the most important for your business as a website?

If you think mobile apps are easy for big brands like Ola and Uber, then you're wrong. There are many small and medium businesses that are also following the mobile trend.
Nowadays, you will find that many small businesses you interact with in your daily life have their own mobile app, such as a local cafe or beauty center in the city center.
If you're still unsure of why someone wants to build their own mobile platform, here are some key benefits to following this path sooner than later.
  • Be visible to customers at all times
  • Create a direct marketing channel
  • Use your customers
  • Establish brand and recognition
  • Improve customer loyalty
  • Stand out from the competition
  • Maintain customer loyalty

Mobile apps allow users to access complete information at the push of a button on their smartphone.
People spend more time on their mobile devices and spend most of their time using different apps in smartphones. And today, mobile apps are more user-friendly compared to a website.
This is an ideal opportunity to become mobile and build your mobile application with the best mobile application developers. Customers and customers are now looking for everything needed to buy online quickly, securely and efficiently. Even if you have a mobile app, the customer is more likely to buy from your business. If you have a reliable, high-quality mobile app, you can benefit from many benefits, such as the reliability of your system, interacting with more people, and increasing your offerings by increasing your visibility. A mobile app is a win-win situation for businesses and their customers because they can easily access their holdings and benefit from great discounts and more.
If you have an idea for a mobile app but are not an app developer, you can use the Android, iPhone, and Windows Mobile app, such as Logic N Concepts Solution , which has the expertise to bring your idea to life.

Why Is Mobile App Development So Important Today

The absolute first and the premier advantage of portable application improvement is that these give a simple and direct promoting channel to the organizations. All the data related with the item and administrations of a business are at the fingertips of the clients. Portable advancement additionally make it helpful to associate with your clients through notices. Organizations can likewise pass judgment on the requirements and preferences of the clients and build up specific items to fulfill those necessities.

2-Build Brand Recognition and Awareness

Applications improvement has become significant additionally in light of the fact that versatile applications help to fabricate brand acknowledgment and mindfulness. This is predominantly on the grounds that organizations consistently center around building up those items that fulfill clients' needs. This arrangement help the organizations to draw in with their clients all the more frequently which expands brand steadfastness.

3-Increased Sales

This administration have expanded the deals of practically all the organizations on the grounds that these give an imaginative and appealing approach to see the items before buying. In addition, the clients can peruse all the vital data about the item and administrations they plan to buy. Likewise, portable applications have made shopping very simpler in light of the fact that you can pay straightforwardly from your financial balance for the items and administrations bought.

4-Competitive Advantage

The versatile application improvement is additionally significant today since it gives organizations upper hands. A business utilizing portable application for showcasing and deals consistently stands apart of the group. You can likewise increase upper hand by enlisting first class tech specialists for application improvement. This is on the grounds that a decent and alluring portable application will connect more clients and increment deals.

5-every minute of every day Hour Visibility

The greater part of the organizations are blasting these days since portable application advancement has expanded their perceivability around the globe. Through this arrangement, your business is day in and day out hour noticeable to the clients which encourages them to see the item they require and furthermore read all the fundamental data about it. The quantity of downloads of a specific portable application either on Google Play Store or Apple App Store encourages you judge the perceivability of your business.

6-Easy Accessibility

Application improvement additionally give a simple openness to all the required data, items, and administrations while in a hurry. There are numerous clients who don't have the opportunity to explore the site of a business and incline toward utilizing portable application for a simple access. Additionally, you don't have to sign in over and over into the application to get fundamental data.

Last Word

Subsequent to perusing the whole article, we can outline that portable application improvement is significant for development of any business these days. This is on the grounds that an ever increasing number of individuals are moving to portable utilization since it gives in a hurry office to carry on your business.

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Tuesday, 25 February 2020

Be Passionately Dispassionate: A Key to Unleashing Creativity & Innovation

Be Passionately Dispassionate: A Key to Unleashing Creativity & Innovation

Eric "Astro" Teller, co-founder of Google's Moonshot factory, has published a wonderful blog post reflecting back on his experience over the past ten years.   Teller offers some important lessons that he has learned about how to unleash what he calls "radical creativity" in an organization.   My favorite tip is to "cultivate the ability to be passionately dispassionate."   Here's an excerpt:

Cultivate the ability to be passionately dispassionate. While we can’t predict the future, we’re trying to invent it efficiently, to maximize the impact of our effort and resources. So it’s absolutely necessary to be intellectually honest and kill things that are pretty good (even if we love them!) so we can move on to even better opportunities. It’s something we keep trying to get better and faster at, though it’s deeply unnatural. It’s never easy to kill projects. Over the years we’ve had to disband dozens of teams and walk away from hundreds of gorgeous ideas, including a carbon-neutral fuel made from seawater.

Entrepreneurs who are charging passionately toward their vision often need to be coached to pop their heads up regularly and switch their mindset to dispassionately assess their situation. Sometimes people say to us, “You have to keep going at this because no one else will.” But that misses the point. Yes, we want to invest in far-out technologies with huge promise when they’re still so risky no one else will. At some point, though, once we’re satisfied that the technology has been somewhat de-risked, we need to test its commercial viability. If the market is as excited about it as we are, other companies will put money into it too, and we’ll keep going. But if they won’t, then maybe we’ve been kidding ourselves, and we should walk away and redirect our time, resources, and talent to more promising solutions.

Communicating Complex Ideas Effectively

Source: Stanford Business School

I recently listened to a highly informative podcast episode featuring Stanford University strategic communications lecturers Matt Abrahams and Lauren Weinstein. In the episode, they describe several effective strategies for communcating complex ideas to an audience that may not have the background or expertise in that particular domain. Abrahams and Weinstein describe how the "curse of knowledge" gets in the way for many experts. They have so much knowledge that they forget how challenging it can be for novices to understand a particular topic. They assume too much prior knowledge, and they underestimate how difficult it will be for novices to follow their line of reasoning. Weinstein offers a terrific story of how she worked with a speaker to refine a TED talk. The topic was challenging: treatments for diseases such as Alzheimer's and dementia. Weinstein provides some rich detail on they structured the talk to communicate complicated ideas in a compelling, persuasive, easy-to-understand manner. The lessons - starting with an engaging story, asking the audience questions to engage them, and using analogies to explain complex ideas - are applicable to many different communication situations. Here's Weinstein explaining her coaching strategy:

I worked with a TED speaker a while back. His talk was about a treatment that he developed for age-related diseases, such as Alzheimer's and dementia. When he first came to me, his first draft talked a lot about mitochondria and prokaryotic cells and cell membranes, which was really exciting for him and other scientists. But speaking to a lay audience, a TED audience, it was a bit too technical for them and less engaging.

So first, we had him start with a story. So he told the story of his father who had Alzheimer's disease and what it was like to see that decline. He established a personal connection. And he started sharing his content in a way that the audience could really connect to and relate with. Then he asked the audience questions. So how many of you -- you know someone that's suffered from Alzheimer's or dementia, so again creating more connection with the audience to the topic. And then finally, we came up with an analogy to explain something that was pretty complex. What we came up with was, in our bodies, we have trillions of cells, and each of these cells are like tiny little individual cities. And within these cities, we have factories, which are the mitochondria. And the job of these factories is to take the oxygen we breathe and the food we eat and convert it to energy.

The problem is that, often, our factories face oxidative damage from toxins and environmental stressors. And this sets the factory walls on fire. The factory walls are made of this delicate wood and easily set on fire. But that's okay because, normally, our -- we have antioxidants. We have a process for putting out the fire and rebuilding the factory walls.

But what happens as we age, for some of us, is we become less efficient at this process. And so essentially, the fires become much bigger than the firefighters in our body can handle. And so the fires become out of control. The factory goes down, and then the entire city goes down. And this is why we see the symptoms of Alzheimer's, for example.

What he developed is a supplement that's basically a fire-proof brick. So it comes in and repairs the factory walls with this fire-proof brick and makes it more resistant to damage so the factory can be saved as well as even, in some cases, rebuild itself.

It's really incredible. And my favorite part was, right after his talk, his daughter-in-law came up to me, and she said, "For four years, I had no idea what he did. This is amazing. Thank you so much."

Wednesday, 5 February 2020

Entrepreneurs and Salespeople: Are You Overestimating How Much Others Value Your Product?

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Minah Jung, Alice Moon, and Leif Nelson have published a new paper titled, "Overestimating the valuations and preferences of others," in the Journal of Experimental Psychology.   The scholars examine how individuals evaluate the preferences of others.  Specifically, they find that people tend to systematically overestimate how much others will value something.   Here's an excerpt from their paper: 

In social judgments, we are frequently called upon to make predictions about the evaluations of others, such as how much a friend will enjoy a recommended novel, how long a coworker will be willing to wait for useful feedback, or how much a potential buyer will be willing to offer for a used set of golf clubs. The overestimation bias has important implications on real-world economic and social decisions. Furthermore, the paradox we document suggests that someone who perfectly understands others’ enjoyment for a good may nevertheless be imperfect at setting prices, simply because they fail to recognize how people trade off enjoyment against other valuation metrics, such as willlingness-to-pay and willingness-to-wait. This suggests that social and consumer judgments may suffer not only from general overestimation but also from an additional imperfect understanding of how people weigh trade-offs. Many preferences are developed from a complex weighting of positives and negatives, the balance of which produces a summary evaluation for each individual. When judging the preferences of others, however, that complexity may be ignored and the weight of some attributes will seemingly tip the scales in the direction of a simpler, more intense preference.

This research has important implications for entrepreneurs who are trying to determine whether their idea will gain traction in the market.   Are they systematically overvaluing their idea, or overestimating how much people will be willing to pay for the product or service?   We all know that entrepreneurs can fall in love with their own idea, but this research gives us a deeper understanding of precisely why we can't estimate willingness-to-pay properly and accurately.   The same bias, of course, affects salespeople in a wide variety of professions.  Do they really understand the potential buyers' preferences?  Can they accurately assess value from the buyers' perspective?